Like a grand house that gets even grander with a fresh gloss of paint that exudes vibrancy, Commonwealth Estate Inc. (CEI) wears a sparkling new coat with a new name that speaks richly of its corporate roots. One of the country's leading developers of subdivisions, condominiums and residential landmarks is now known as Primary Homes, a member of the Primary Group of Companies, a powerhouse in the real estate and construction industry in the region.
As Primary Homes, its corporate lineage is strengthened not just by name association but by the trailblazing achievements of its parent organization, Primary Structures Corporation (PSC), the region's largest general contractor and builder; and sister company Primary Properties Corporation (PPC), the biggest name in commercial building leasing.
With Villa del Rios 1, 2 and Mactan, Brookfield, Collinwood; and condominium projects East Aurora Towers and Woodcrest Residences already part of its impressive portfolio, Primary Homes is set to launch its newest offering: La Guardia Flats. Primary Homes President Stephen Charles Liu considers La Guardia Flats a testament to the synergy within the Primary Group. It's when the strengths and expertise of the member companies are combined that the levels of customer service, quality, cost effectiveness and attention to detail are elevated to even greater heights. The 14-story condominium project in La Guardia, Lahug, Cebu City also boasts of affordability despite its enviable location owing to the same synergy.
Liu offers another perspective for the new name. "A house may need a fresh coat from time to time. But a good builder knows that you start by scraping the old surface first. CEI has given way to reveal a deeply rooted commitment to serve, strengthened even further by a corporate family whose enduring legacy is embedded in its name: Primary Homes."
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